4.0 Creative

A passion for creativity and connection drives everything I do. In a world where soulless, auto-generated copy is driving the 'sameification' of content, I support you and your brand in developing a unique and authentic voice.

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I believe strongly in the power of words, and have a lifelong fascination with language. Born in Luton, England, I lived in Liverpool, Paris, and London before moving to Germany.

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After six years heading up the Brand Voice team at Hugo Boss, I founded 4.0 Creative in 2019, and started writing the Substack newsletter Revolutions Per Minute in 2024.

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I’m based in Stuttgart, where I work as a copywriter, editor, DJ, and workshop leader, and I speak English, French and German.