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After more than 20 years’ experience in fashion, beauty and luxury, working on global, multi-channel campaigns, I can help you cut through the noise of an always-on media landscape and connect with the consumer. I love what I do, and look forward to working with you.


Rachel Malcolm, Founder

I am a trilingual writer with a love of words since childhood.

After starting my career as a journalist in Paris, I spent several years in the magazine industry before shifting my focus towards fashion and ecommerce, with roles at Selfridges, Burberry and, most recently, HUGO BOSS, where for six years I was responsible for defining the brand tone of voice across all markets internationally. 

I have a BA in French and Politics, and a CBA with distinction in Marketing, Organisational Behaviour and Economics.

I launched 4.0 Creative in 2019 and have never looked back. Please get in touch to talk about how I can support you.



An international team

Two (or more!) minds are better than one. For larger projects, I work with a team of specialists to deliver exactly what you need to the very highest standard.

Having carefully built my network over more than a decade, I now collaborate with a select group of brilliant designers, content strategists, transcreators and copywriters. Pictured right is me and designer Aischa Matthes at our office in Stuttgart.

Your project will be led by me and supported by additional expert talent according to your needs. 

Selected Clients

IWC Schaffhausen

ADA Cosmetics

Big Potato Games


Walter Knoll


Moët Hennessey


Lacoste Jewelry

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