HELLO!
After more than 20 years’ experience in fashion, beauty and luxury, working on global, multi-channel campaigns, I can help you cut through the noise of an always-on media landscape and connect with the consumer. I love what I do, and look forward to working with you.
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Rachel Malcolm, Founder
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I am a trilingual writer with a love of words since childhood.
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After starting my career as a journalist in Paris, I spent several years in the magazine industry before shifting my focus towards fashion and ecommerce, with roles at Selfridges, Burberry and, most recently, HUGO BOSS, where for six years I was responsible for defining the brand tone of voice across all markets internationally.
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I have a BA in French and Politics, and a CBA with distinction in Marketing, Organisational Behaviour and Economics.
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I launched 4.0 Creative in 2019 and have never looked back. Please get in touch to talk about how I can support you.
An international team
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Two (or more!) minds are better than one. For larger projects, I work with a team of specialists to deliver exactly what you need to the very highest standard.
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Having carefully built my network over more than a decade, I now collaborate with a select group of brilliant designers, content strategists, transcreators and copywriters. Pictured right is me and designer Aischa Matthes at our office in Stuttgart.
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Your project will be led by me and supported by additional expert talent according to your needs.
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Selected Clients
Bvlgari
ADA Cosmetics
IWC Schaffhausen
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Coty
Walter Knoll
OEKO-TEX®
Moët Hennessey
HUGO BOSS
Lacoste Jewelry